The About Us page is one of the most important pages on a website.You cannot go into any webmaster forums andfind people discussing how important the About Us page is to a site’s success. Some people would argue that the About Us page is not necessary at all, but we beg to differ. The About Us page is vital because it allows visitors to learn more about your business as well as understand who you are and what you do. It can also act as a linking device between various pages on your site – the About Us page links to your home page, your business blog, and even your social media profiles, so it is a very important page overall.
When you are designing your About Us page, you want to first identify who your target audience is. If you are targeting business professionals, then you need to include their contact information somewhere in the About Us page (perhaps on the navigation bar, or as a caption above the About Us section). If you are targeting young people, you may wish to include their social media profiles in the About Us section. If you have an interesting story to tell about your brand or service, you could tell it on the About Us page. For a company that is young and vibrant, having this information in the About Us page will engage young visitors while also engaging with those on the social media sites – it is the perfect combination.
In addition to the contact information, you will also want to include photos – perhaps of your company logo or of the products and/or services you offer. The About Us page examples below do a good job at showing off your company. Just remember to keep it relevant and to keep it professional – it is easy to get lazy with your internet copy and it is even easier to slip up on a badly written about us page. Your About Us page needs to make a good first impression, so be sure you give visitors enough information to interest them while at the same time making it obvious that you are promoting your brand.